Maverick Dickson

Summary

Results-driven Marketing Associate with 3 years of experience at Production Horizon. Proven track record in executing integrated marketing campaigns, conducting market research, and analyzing data to optimize marketing strategies. Seeking to leverage expertise as an SEO Specialist to drive organic search traffic, improve website rankings, and generate high-quality leads for clients.

Experience

Marketing Associate | Production Horizon | August 2021 – Present

• Transitioned from part time to full time in July 2023.
• Created customer journey funnel and managed website redesign project using targeted SEO, copy, and customer feedback through digital advertising channels such as google analytics, google search console, google tag manager, and Semrush.
• Utilized semrush and other marketing efforts and data measurement tools to develop a comprehensive digital strategy. This includes developing keyword lists, blog content, and directories, to create a strong digital presence.
• Efforts resulted in ranking across around half a dozen keywords, and obtaining several dozen backlinks, and creating around 30 pieces of content, with an average impression CTR of 4.7%.

Sales Representative | Gallo Sales Company | Oct 2022 – July 2023

• Generated over 160% of assigned sales goals on the key assigned product during the busiest season of the industry and sales organization.
• Developed knowledge of customer needs and built thorough account plans to ensure customer success of marketing efforts. This resulted in sound customer relationships and up to 5x in regular sales per account.
• Utilized Gallo’s internal CRM software A360 to track goals and consistently deliver results.
• Maintained Performance and stayed with the business when the company transitioned ownership of the sales department from Gallo Sales Company to Republic National Distribution Company.

Sales Representative Intern | Aptive Environmental | April 2022 – Aug 2022

• Learned and implemented consultative sales skills to create and develop new client relations to generate repeat business in the pest control industry.
• Consulted with clients after sales or contract signings to resolve problems and provide ongoing support and customer success.
• Sold over $50,000 in revenue and ranked among the top 25% of sales representatives within his region, with an 84% customer retention rate compared to the industry average of 60%.
• Utilized Aptive’s internal CRM (Streetsmarts) to identify opportunities and track progress in the sales pipeline.

Projects

Host & Developer | A Lost Plot Podcast | Feb 2022 – Present

• Developer and host of the “A Lost Plot” movie review podcast and accompanying website. Developed content and strategies to publish on a regular basis. Collaborated and set up meetings with relevant content creators.
• Identified new channels for reaching greater audiences, and noticed trends to increase downloads and grow viewership, resulting in thousands of views of digital content.
• Utilized semrush and other data measurement tools to develop a comprehensive digital strategy, including developing keyword lists, blog content, and partnerships, to create a strong digital presence.

Education

Bachelor of Science in Entrepreneurship

Grove City College | Grove City, PA | 2020

Skills

Semrush, Google Analytics 4 (Certified), Google Search Console, Tableau, Excel, Communication and Presentation, Creative Problem Solving, Brews the Best Coffee