Incalculable effort and hardship over countless generations evolved into the life, values, and happiness we take for granted today. Every day should be a celebration of existence. You are a masterpiece of life and should feel and appreciate this all the way down to your bones. Aspire to create, achieve, and build onto the great value momentum taking place all around you.

– Unknown

MAVERICK DICKSON

Resume & Portfolio

Summary

Results-driven Marketing Associate with 3 years of experience at Production Horizon. Proven track record in executing integrated marketing campaigns, conducting market research, and analyzing data to optimize marketing strategies. Seeking to leverage expertise as an SEO Specialist to drive organic search traffic, improve website rankings, and generate high-quality leads for clients.

Experience

Marketing Associate | Production Horizon | August 2021 – Present

• Created customer journey funnel and managed website redesign project using targeted SEO, copy, and customer feedback through digital advertising channels such as google analytics, google search console, google tag manager, and Semrush.
• Utilized semrush and other marketing efforts and data measurement tools to develop a comprehensive digital strategy. This includes developing keyword lists, blog content, and directories, to create a strong digital presence.
• Efforts resulted in ranking across around half a dozen keywords, and obtaining several dozen backlinks, and creating around 30 pieces of content, with an average impression CTR of 4.7%.
• Transitioned from part time to full time in July 2023.

Sales Representative | Gallo Sales Company | Oct 2022 – July 2023

• Generated over 160% of assigned sales goals on the key assigned product during the busiest season of the industry and sales organization.
• Developed knowledge of customer needs and built thorough account plans to ensure customer success of marketing efforts. This resulted in sound customer relationships and up to 5x in regular sales per account.
• Utilized Gallo’s internal CRM software A360 to track goals and consistently deliver results.
• Maintained Performance and stayed with the business when the company transitioned ownership of the sales department from Gallo Sales Company to Republic National Distribution Company.

Sales Representative Intern | Aptive Environmental | April 2022 – Aug 2022

• Learned and implemented consultative sales skills to create and develop new client relations to generate repeat business in the pest control industry.
• Consulted with clients after sales or contract signings to resolve problems and provide ongoing support and customer success.
• Sold over $50,000 in revenue and ranked among the top 25% of sales representatives within his region, with an 84% customer retention rate compared to the industry average of 60%.
• Utilized Aptive’s internal CRM (Streetsmarts) to identify opportunities and track progress in the sales pipeline.